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Wednesday, November 2, 2011

Press Release: L’Oréal Cast Yourself !!

Wednesday, November 2, 2011

L’Oréal Paris is looking for three girls to star in the next Casting Crème Gloss advert alongside spokesmodel, Cheryl Cole. From 31 October to 27th November, fans of Casting Crème Gloss will be able to cast themselves in the role of either: deep brunette, fiery redhead or honey blonde.

To enter visit and click on the application button which appears on the left hand side of the page, follow the steps to enter and upload a picture of yourself then ask friends and family to cast their vote from the 28thNovember to 4th December 2011.

The most popular brunettes, redheads and blondes will be shortlisted for a L’Oréal Paris Casting Day where you will receive a makeover by our hair & makeup artists in preparation for a live audition, in front of a panel of judges. This will be your chance to go in front of the camera and tell us why you love Casting Crème Gloss. And yes, you can even utter those famous words, "Because you're worth it!'

The winners will then be chosen to appear in an exclusive new L’Oréal Paris advert alongside Cheryl. Who knows, you could be the next colour crush!

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