Rimmel London claims that :
Up to 40% fuller lips. Collagen effect liquid lipcolour. High shine colour drenched lacquer finish. Starts to work when the tingling begins. Pump it Up!
it comes in a 6ml tube. I like its packaging , it looks more like a mascara tube than a liquid lip color. But i do not like its applicator, it has a paint brush type applicator , which is very small in size, a sponge tip applicator would be good for a precise application , here you can see its applicator :
I like this product alot . Unlike other Liquid Lip color , it does not dry your lips . It is as pigmented as a liquid lip color and has the shine of the lip gloss. You can feel the tingle after application , but not too much . My lips are already fuller and plumper , But i would say it does not plump my lips up to 40 % , only 10% volume in my case .The glossiness or wet look of this lip color stays put on your lips for a good 2 hours , after that it leaves color stain on your lips which lasts longer for good 4, 5 hours.
Here is a swatch of this on my lips :
What i like about this :
- Pigmented color
- affordable ( available for Rs. 650 - Rs.700 )
- long lasting
- does not makes your lips dry
- High shine
- its applicator, it should be improved
- not easily available in Pakistan